Full Job Description
Position Overview
Are you a creative and analytical thinker with a passion for content creation and digital marketing? Join Amazon, a pioneering leader in e-commerce and cloud computing, as our new Digital Content Strategist based in beautiful Whitehall, Pennsylvania. In this role, you will be responsible for developing and executing comprehensive content strategies that engage customers and drive higher conversions across our digital platforms.
About Amazon
At Amazon, we believe in the transformative power of technology to improve the customer experience. Founded in 1994, we have grown to become one of the largest and most innovative companies in the world, serving millions of customers every day. Our dynamic team is dedicated to pushing the limits of innovation, creativity, and customer service. As a Digital Content Strategist in our Whitehall office, you will play a critical role in our mission to deliver unparalleled value to our customers.
Responsibilities
- Develop strategic content plans aligned with business goals and customer needs.
- Identify and analyze target audience segments to create tailored content experiences.
- Collaborate with marketing and design teams to produce high-quality digital content that engages and informs our customers.
- Implement SEO best practices to enhance content visibility and search rankings.
- Monitor performance metrics and analyze data to continuously refine content strategies.
- Manage and oversee interactions through various digital channels including websites, social media, email newsletters, and more.
- Conduct competitive research to stay ahead of digital content trends and identify opportunities for innovation.
- Curate and oversee the editorial calendar to ensure timely delivery of content.
- Collaborate with analytics teams to measure ROI and the impact of content initiatives.
- Act as a brand ambassador and advocate for consistent tone, style, and messaging throughout all digital content.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 4+ years of experience in digital content strategy or content marketing.
- Proven track record of developing successful digital content that drives customer engagement.
- Strong understanding of SEO principles and digital marketing strategies.
- Excellent writing, editing, and communication skills.
- Proficient in content management systems and analytics tools (e.g., Google Analytics, SEMrush).
- Ability to work collaboratively in a fast-paced environment while managing multiple projects with competing deadlines.
- Strong creative thinking skills with a keen eye for detail.
- Knowledge of emerging digital trends and technologies.
Why Join Amazon?
At Amazon, you will find an inclusive and diverse work environment that fosters innovation and growth. We value the unique contributions each team member brings and encourage personal and professional development at every level. Here’s why you should consider us:
- Competitive Salary: We offer an attractive salary and comprehensive benefits package.
- Career Growth: Opportunities for advancement and continuous learning within a multinational corporation.
- Work-Life Balance: Flexible working hours and hybrid work options to support your personal commitments.
- Diverse Culture: Join a team that celebrates diversity and encourages a culture of inclusivity.
- Health and Wellness: Comprehensive healthcare options, wellness programs, and employee assistance resources.
How to Apply
Ready to take the next step in your career as a Digital Content Strategist? We would love to hear from you! Please submit your application through our careers page, including a current resume and a cover letter detailing your relevant experience and passion for content strategy.
Your Future Begins Here!
Join Amazon in Whitehall, Pennsylvania, and be part of a team that is dedicated to shaping the future of consumer technology and digital experiences. Your creativity, leadership, and insight will help us connect with millions of customers around the world. We look forward to welcoming you to our innovative family!
Amazon is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.